On the morning of 11th July I thought I would see what the queues were like for the iPhone 3G. I had secretly hoped that the hype around limited supply would turn out to be marketing hot air and I could be in work on time with a shiny new iPhone 3G and a large grin. Unfortunately, gadget nuts had swarmed around all phone stores murmuring darkly about systems going down and limited stock. I wandered over to the Apple store to see if the story was any better and it was. I was greeted with a short queue and claims of “healthy” stock level by the hyperactive happy clappy staff managed by a bald Steve Jobs look-a-like. Only issue was a “temporary” server problem. Instead of doing the sensible thing and jumping off the nearby balcony I stayed and had free coffee and muffins that were being served to us, the Apple faithful. I should complain about the fact that five hours later I had no iPhone and had to go to work empty handed.
However it wasn’t that bad… The apple store staff were great as they constantly came around with chocolates, water, coffee and witty banter. In addition, my fellow queue buddies who turned out to be Apple fan boys and girls were good fun and an interesting bunch of arty types. Lastly being stuck in an Apple Store is hardly Guantanamo Bay although I was told off for playing Summer Heights High too loudly on an iMac so all the kiddies heard Jonah Takaluah’s barrage of profanity. So next time Apple release an over hyped highly anticipated bit of technological fluff I will book the day off work and head over to the Apple Store with tent, wine cooler and portable barbeque. Who needs Glastonbury?
By the way I did get an iPhone on launch day. On the way home from work I popped into a store that had no queue or activation problems and was out in 5 mins with a new iPhone…
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